App Store Search, What Exactly Is The Algorithm?

Just as Google uses an algorithm to decide what results to show in its organic search listings, Apple employs its own formula for determining which apps to display when users search in the App Store. And while the exact components of both algorithms are unknown, Gummicube utilizes the proprietary technologies and exclusive data needed to optimize your listing for app store search success. Here are three crucial elements in the App Store algorithm that will undoubtedly affect download rates for your app:

app store search


Your App title doesn’t just tell users what the app does; it also affects your product’s rankings in the App Store. By including a few well-selected keywords in the title tag, developers can increase qualified search volume for their apps, boosting download rates in the process.

While title is a crucial part of the app store search algorithm, developers should avoid engaging in the practice known as “keyword stuffing.” Putting too many keywords in your title hinders readability and can even make your app seem spammy to potential users. Instead, developers should choose a few of their best keywords for inclusion in the title tag and swap them out as necessary.


As a mobile app developer, you probably know that keywords are an essential part of the app store search algorithm. And with the App Store limiting keyword lists to 100 characters, developers have to choose the terms they target wisely and adjust them based on seasonal changes and trends. By incorporating real data into your keyword selection—and not relying solely on keyword planning tools—you can pick the best possible terms to optimize your app listing.


Because reviews and ratings have an impact on app store ranking, developers need to make an effort to solicit user feedback on their products. At Gummicube, we utilize a proprietary app marketing channel called Gnome Escape to help clients improve their app store search. Our community of users can download the apps we feature and then provide valuable feedback. Not only do user ratings help boost your ASO, but they also allow you to make much-needed improvements to your app over the long term.

Contact Gummicube for App Store Search Success

At Gummicube, we take pride in debunking app search myths in order to master the App Store algorithm and maximize exposure for your app. Give our techniques a try today or contact Gummicube for help with all your App Store Optimization needs!

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