In the third quarter of 2012, the iPad has concentrated 55% of tablet sales worldwide, according to ABI Research. This is the lowest score of Apple, the undisputed leader in the market since 2010.
Since the release of the iPad in 2010, Apple has never left the top of the best-selling tablet, but the 55% market share is compared to 69% who were his own in the second quarter.
These fourteen points lost profit in three months course for tablets running Android, the most important representatives are Google (with its Nexus 7 and 10), Samsung and Amazon.
Apple wants to rebound in the fourth quarter with the launch in early November, its iPad mini, intended to compete with Amazon and Google in the field of small shelves 7 and 8 inches.