Dell Ruled Out Returning to The Smartphone Market

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There are plenty of rumors going around that Dell might be working on a new smartphone these days. However, all of those rumors were turned down by Dell officials as they said that dell has no plans of returning to the smartphone market anytime soon. They also mentioned that they are happy making PC’s. Their optimism in the future of the PC market is worth mentioning, despite the global manufacturer slowdown in the PC market.

The president of Dell global operations, Jell Clarke, while speaking to the attendees at the Dell World conference in Austin Texas, that the company still has long term prospects for the PC business and is going to remain optimistic about it. “I look at the middle class as it grows over the next 20 years from 1.8 billion people to 4.9 billion people and the opportunity for PCs there,” he said. The president of the dell global operations was further noted saying that “With a combination of the cloud and bring-your-own-device (BYOD) trends that continue to tick over in the enterprise space, Dell sees this as an opportunity to help bridge the gap between the blurring of personal and professional devices.”

We can hope that what dell is optimistic about, is true because the PC maker has already taken an 11 percent drop in revenue, in which the company’s desktop PC sales has taken the biggest drop. On the other hand, the company’s shares do not seem to be taking a rapid leap anytime soon. The worldwide shipments of Dell have fallen by up to 10 percent and on the other hand, its market shares have fallen by 14 percent according to the research firm IDC.

After the fail in the smartphone market, dell has now decided to step into the tablet market so that it can fall in line with the release of Windows 8. Moreover, Dell is also working on new technologies for both touch and voice technologies in the hopes to draw people away from the traditional input methods to post PC alternatives.

Clarke said that even if PC makers and manufacturers are branching out to post-PC market with the development of smartphones and tablets, dell will not develop its own smartphone. Dell stepped back from the smartphone market earlier this year after saying that it would eventually start over in this market. However, with the latest statement, it seems like that dell has stepped back for good from the smartphone market and will not be returning anytime soon.

This is mainly because of the fact that their Aero smartphone was a huge disappointment because it clearly fell short of the competition. To add more to the company’s losses, their Streak tablet, was not able to score any striking reviews either.

With an interview with the ComputerWorldUK, Clarke said that, “We’ve been really clear about smartphones – we’re not going to do smartphones.” He further added that “We’re not going to be in the smartphone hardware business. We’re going to provide smartphone solutions, we’re going to be the preferred BYOD provider of solutions in the marketplace.”

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